#JustBreathe T-shirt Collection

The capsule collection #JustBreathe will be on sale from 21 November 2016 on Teeser.it: 9 T-shirts to witness the importance of air quality in the environments we live in that have been designed by Claudio Coccoluto, DJ, Stefano Guindani, photographer, Filippo La Mantia, chef, Andrea Lo Cicero, rugby champion, Claudia Potenza, actress, and Paolo Stella, actor and web influencer, along with the winners of the #JustBreathe contest, Linda Bonzagni, Ilaria Gelosa and Lisa Merletti. The campaign intends to raise public awareness of the importance of good air quality, with special reference to the indoor spaces where we spend much of our time and it’s interpreted through the visual art of photographer Stefano Guindani, Art Director of the project.

By buying a T-shirt, at a cost of 19,90 €, you will support the Francesca Rava Foundation N.P.H. Italia Onlus and will contribute to the provision of medical oxygen for the young patients hospitalized in the intensive care unit of the Pediatric Hospital St Damien in Haiti. In hospital settings, in fact, «clean air» means not only a better life, but help save lives.
The project #JustBreathe was conceived by General Filter together with the Fondazione Francesca Rava and Stefano Guindani, Ambassador of the Foundation, with the collaboration of Teeser, the first «social e-commerce» to communicate with a T-shirt, and Uqido, a software company that was responsible for the creation and management of the #JustBreathe contest.

The capsule collection will be available on www.teeser.it/contest/justbreathe in various glam models and will remain on sale until 28 February 2017.

DISCOVER THE #JUSTBREATHE COLLECTION